Articles
Straight answers on car buying, pricing, and negotiation — no dealer spin.
October 1, 2026
How Dealer Markups Actually Work — And How to Avoid Them
Every new car has an official sticker price, the MSRP, set by the manufacturer and printed on the window label. But the price a dealer asks can be higher, sometimes by a few hundred dollars, sometimes…
September 1, 2026
MSRP vs. Invoice Price: What the Numbers Actually Mean
If you've spent any time researching how to buy a car, you've run into two numbers that get thrown around constantly: MSRP and invoice price. Dealers, forums, and "insider tips" articles all treat the…